April 2023

What is Influencer Marketing? Influencer Marketing is a form of social media marketing involving endorsements and product placement from influencers people and organizations who have a purported expert level of knowledge or social influencer in their fields. A form of marketing that enables you to collaborate with individuals who have a following for increased brand […]

Pay-per-click (PPC) is a digital advertising model in which advertisers pay each time a user clicks on one of their ads. Essentially, it’s a way of buying visits to a website instead of earning them organically through search engine optimization (SEO) efforts. PPC ads can appear on search engines, social media platforms, and other websites

We all are well aware of the emails which we reactive daily about discounts, offers, coupons, and advertisements, so we all are dealing with E-Mail daily so the person who is sending us a mail is doing email marketing, so what exactly E-Mail marketing is all about. How that person is designing that attractive banner

Looking to fine-tune your social media marketing strategy? Good! Now’s the perfect time to make it happen. In a landscape with more competition, content and networks than ever, a succinct strategy gives you the focus needed to say “no” to efforts that don’t serve your goals. That’s why we put together a comprehensive guide to

Introduction to Search Engine Optimization (SEO) What you think of SEO, What comes to mind? Keywords! while that is an integral part of SEO, there’s a lot more to it.  What is SEO? SEO stands for Search Engine Optimization. It is a technique used to increase the visibility of a website on the Search Engine’s

History of Digital Marketing Digital marketing has evolved significantly since the birth of the internet in the 1990s. Here is a brief overview of its history: The 1990s: The first digital banner ads appeared on websites, and companies started to create their own websites to market their products and services. In the early 2000s: Search