“Unleashing the Power of Relationship Marketing: Definitions, Types, and Real-world Examples”
Forming Productive Relationships: The Concept of Relationship Marketing I. Introduction What is Relationship Marketing? Relationship marketing represents a heavy-weight strategy that focuses on the long-term process of building a strong relationship with customers, instead of focusing on the only transaction of individual customers. You create customer satisfaction, engagement, and loyalty to place the consumers in […]










