Blogs

The Complete Guide to Chatbots What is a Chatbot? As the same suggests, chatbots are computer programs built to simulate human conversations – whether on a website, a messaging app, or a virtual assistant. With today’s customers expecting immediacy and personalization in their interactions with brands, the addition of chatbots as a communication channel has […]

What is AI? Learn About Artificial Intelligence Artificial Intelligence is the simulation of human intelligence processes by machines, especially computer systems. Specific applications of AI include expert systems, natural language processing, speech recognition, and machine vision. AI & Developers Developers use AI to more efficiently perform tasks that are otherwise done manually, connect with customers,

Content Marketing Guide: Everything You Need to Know to Become an Expert on The Subject Content Marketing is an effective method to achieve this goal. This process is capable of Attracting and Engaging your target audience with a low-cost investment. Content marketing makes it possible to create an immersive environment for potential customers to discover

Affiliate Marketing – A simple step-by-step guide Everything you need to know about affiliate marketing including how to get started, different methods, and things to watch out for are all below, let’s get started. What is Affiliate Marketing? Affiliate marketing is an advertising model in which a company compensates third-party publishers to generate traffic or

What is Influencer Marketing? Influencer Marketing is a form of social media marketing involving endorsements and product placement from influencers people and organizations who have a purported expert level of knowledge or social influencer in their fields. A form of marketing that enables you to collaborate with individuals who have a following for increased brand

Pay-per-click (PPC) is a digital advertising model in which advertisers pay each time a user clicks on one of their ads. Essentially, it’s a way of buying visits to a website instead of earning them organically through search engine optimization (SEO) efforts. PPC ads can appear on search engines, social media platforms, and other websites

We all are well aware of the emails which we reactive daily about discounts, offers, coupons, and advertisements, so we all are dealing with E-Mail daily so the person who is sending us a mail is doing email marketing, so what exactly E-Mail marketing is all about. How that person is designing that attractive banner

Looking to fine-tune your social media marketing strategy? Good! Now’s the perfect time to make it happen. In a landscape with more competition, content and networks than ever, a succinct strategy gives you the focus needed to say “no” to efforts that don’t serve your goals. That’s why we put together a comprehensive guide to

Introduction to Search Engine Optimization (SEO) What you think of SEO, What comes to mind? Keywords! while that is an integral part of SEO, there’s a lot more to it.  What is SEO? SEO stands for Search Engine Optimization. It is a technique used to increase the visibility of a website on the Search Engine’s

History of Digital Marketing Digital marketing has evolved significantly since the birth of the internet in the 1990s. Here is a brief overview of its history: The 1990s: The first digital banner ads appeared on websites, and companies started to create their own websites to market their products and services. In the early 2000s: Search